Lynk & Co unveils a new marketing campaign encouraging Europe to re-think ownership, how we use cars, and what a car brand can be.

This first phase of an overarching pan- European campaign was launched in the fall of 2022. Focused on building brand awareness by connecting with people searching for simple, flexible mobility but who aren’t aware that a solution like Lynk & Co even exists.

Lynk & Co is a mobility brand. They make a damn good car. And you can buy it. Or you can borrow it. Or you can subscribe to it on a month-to-month basis. Oh, and they have beautiful retail spaces called Clubs, that are all about connecting with the people around them and building communities. In short: Lynk & Co is a lot of things—but how do you explain a brand that’s so diverse and flexible in one billboard?

The answer is that you don’t try and explain what they do, but instead

show who they are.