Example Works

Film

Working in-house and with external creative and production agencies I’ve led the development of several film and photo productions with the purpose to increase brand awareness and drive traffic and conversion.

When you offer brutally simple mobility with the freedom of not having to choose but instead subscribe to a fully equipped car, where service, insurance and maintenance is all included it means you don’t need your customers to be car experts to understand how the offer and the 01 works.

Introducing The Non Experts:

Influencers, customers and real members

to answer questions about the car, the subscription and the clubs.

Ask

Launching a new brand and more importantly, a brand new type of service that challenges traditional ownership, can lead to a few questions from the audiences.

To answer these in a style that was true to the brand, stood out from the competition and emotionally connected to the audience we decided to do our own mashup of FAQ’s and Ask Me Anything.

Using our real staff with everyone from CEO and CMO, to content creators, customer service reps, club staff and many many more.